Learn How Blogging Can Help Your Business's SEO + Increase Your Customer Acquisition

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Content is king — not was, nor yet to be. Blogging has now become an integral part of any website’s search engine optimization strategy, with blogs responsible for a whopping additional 434% indexed pages and 97% indexed links in 2021. Furthermore, 57% of SEO experts rank content as the primary driving force of any SEO campaign.



Learn How Blogging Can Helps Your Business | RIENZI SEO DIGITAL

6 Refreshing Takes on How Blog Helps Your SEO (For business owners)

Now, how exactly does content and blogging help optimize your site for Google and the other search engines? Read on, and let’s find out.

#1 Blogging creates more indexed pages

Imagine Google’s search bots as a curious human interested in what your site is all about. Of course, they’d want as much information as possible, and they’d love to see more pages on your site. Basically, Google wants to see an active, constantly updated site, and when it finds one, it will surely check in often to see what new information is added.


Now what blogging does is that it gives you a reason to add new pages to your website — each new post counts as one. Given proper on-page SEO, these new pages are eventually crawled and indexed. Each indexed blog post, in turn, is another opportunity for your site to come up in the search engine results pages (SERP), thereby attracting more organic traffic.

#2 It keeps your site up-to-date

Both people and search engines are eager to learn new content. Much like a human user, Google is likely to favor sites with more recent content, and is going to judge a website that has not been updated for a long time as out-of-date and no longer relevant.


Blogging adds new information to your site on a regular basis. For as long as you are able to pump out fresh content, you maintain your site’s relevance in the eyes of both search engine indexing bots and human Internet users. 


Search engines end up ranking your domain for its apparent relevance, and your site generates traffic as people click on it to view your latest content that’s relevant to their search.

#3 Blogs make perfect spots for internal links

If we are to understand the value of internal links, we must first know how search engines index a site. In Google’s case, its algorithm seeks to understand a site by sending out spiders and crawlers to work their way through its complex web of internal links. It eventually indexes each page it has mapped out, ranking each based on its perceived relevance.


That said, each blog post gives you an opportunity for internal link building. For example, you can reference other articles that are relevant to your topic or maybe link back to one of your landing pages where possible. This is especially helpful when you are selling products.

#4 Blogging lets you target long-tail keywords

Most of your audience actually don’t know what they should be looking for when looking up something online, and are likely going to input long-tail keywords in search engines. For example, if you are selling personalized T-shirts, they are most probably going to type in “how to personalize your T-shirts” instead of “personalized T-shirts,” and are very likely to discover your site through a long-tail keyword search.



The best way to target long-tail keywords is to write blog posts with relevant topics. You can start by exploring your audience’s possible questions by doing a quick keyword research, and writing articles that answer their search queries. This makes for a sound SEO content strategy and doubles as a lead generation tactic.

#5 It can go hand-in-hand with your social media campaign

You can practically use your blog post as social media content. Plus, you would not need to put so much effort on creating posts that direct your followers to your content; often, a quick, eye-catching caption and a call to action will do. However, it should be noted that doing so does not directly affect your search engine ranking.



Rather, social media shares simply drive traffic and get more people to view your content. As your target audience sees your posts, they are more likely to share it in their social media profiles and pages, leading to more views. This can go on and on, especially if your content goes viral, and as more people view your posts, you get more chances to earn natural backlinks.

#6 It establishes you as an authority in your niche

Blogging is an opportunity for you to show off your expertise in your market or industry. This is especially true if you write on topics featuring insider knowledge backed by credible and related research from experts in your field. With its recent update, Google now loves this sort of informative content, and such is more likely to rank up in the search results. Furthermore, you can run link building campaigns targeting your blog posts. As informative posts can actually support other website’s content, you are more likely going to build external links in this way than when you are targeting your core pages like your site’s home page. Google judges a site’s authority by the number of inbound links pointing to it, so more links generated this way often translate to better SERP ranking.

4 factors to consider when optimizing your blog

By now, we have established that blogging can add to your SEO score. The tricky part, though, is creating a blog that will help boost your rank in the search results. Here are some factors that you should consider:


1. Page speed- Loading time determines your page’s performance, an essential ranking factor for on-page SEO. Be sure to compress your images and get rid of unused scripts.


2. Mobile-friendliness – Google understands that users may access your site via a mobile device and thus ranks pages based on how well they work in various screen sizes.


3. Dwell time – This refers to the time your reader spends on your blog. It is entirely dependent on the quality of your site’s user experience.


4. Time relevance – Updating old posts can bump your content up the search results while featuring recent data in new posts can deliver a positive user experience that encourages longer dwell time.

Key takeaways and useful tips to rank your blog

So, what can we learn from all of this? First off, we know that blogging can be a powerful SEO strategy. However, you will need to optimize your blog for the search engines, and here are a few things that you can do in this regard:

  • Use at least one long-tail keyword.
  • Optimize your blog for mobile devices.
  • Publish original, high-quality, and informative evergreen content.
  • Optimize each post by adding alt texts, streamlined meta descriptions, and user-friendly URL structures
  • Add strategically placed and relevant keywords to your content.
  • Avoid keyword stuffing, or putting too many keywords into your articles.
  • Build internal links within your articles.
  • Categorize your posts by related topics.
  • Update old content whenever possible.
  • Keep an eye on your SEO metrics.



Building an optimized blog takes time and a lot of effort. Rienzi SEO can help you save time in this regard through proven on-page SEO methods and high-quality content. See our services here.

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