Matching Search Intent
Comprehensive On-page Audit Services
Our team provide granular on-page audit services to uncover optimization opportunities that you’re leaving out the table!
We understand that on-page audit & optimizations make it possible for Google to bridge the gap between search intent and your pages’.
We want to do a thorough and super technical job with on-page SEO because experience taught us that great results are inevitable!
Understanding the search intent for any given keyword or query is vital in order for an on-page website audit to be successful. Our SEO team is vicious and thorough when it comes to on-page SEO analysis – great results are almost inevitable!
Here’s how we can make this happen!
What is an on-page SEO audit?
An on-page SEO audit is the process of reviewing the visible and non-visible elements of your website, such as your content and images, and identifying where those elements prevent your money pages from ranking on Google Search results.
At the end of an audit, you should get a list of actionable steps on how to optimize your on-page content to make it easier for a search engine to crawl, index, and rank for your targeted keywords.
These changes mean more chances for your website to soar to the top of the search pages. Getting on the front page of Google Search can increase traffic to your website. Higher traffic means a higher possibility of converting visitors to paying customers, thus boosting your revenue.
A meticulous audit will yield important insights on how to plan the overall direction of your content, making it a critical step to mounting a successful long-term SEO campaign.
You might be surprised – even making simple fixes to certain on-page issues can have a rapid and remarkable impact on your overall SEO performance and Google rankings!
What is included in an on-page SEO audit?
We look at a number of important factors to check whether your website is good for both humans and search engines. These factors can be divided into visible and non-visible components.
11 Visible components of your web pages that we prioritize optimizing
1. Content
First and foremost, your landing pages and blog content should be well-written, engaging, and relevant to the keywords you’re trying to rank for.
2. URL Structure
A good URL structure helps users navigate your site and tell them what every page on your site is about at first glance. You want your potential clients to easily remember your page URLs because that’s an early win for your branding!
3. Internal Links & External Links
Make sure to have sufficient internal links to pages within your website and external links to similar authoritative pages in your niche help Google recognize your site as legitimate.
4. Title Tags
Check that each page’s title tag is an accurate, concise, and helpful indicator of the page’s content.
5. Headings
Content per page should be broken down neatly from H1 to H6. Readers (and Google!) will be more likely to understand your product if your content’s train of thought is coherent and well-organized.
6. Breadcrumbs
Visitors use breadcrumbs to find their way back as they go deeper into your website, especially on your service pages.
7. Design
A combination of readable fonts, harmonious colors, and a good layout will make for a visually pleasing website and positive user experience.
8. Site Speed
47% of users expect a website to load in one to two seconds. If your pages take too long to load, you risk losing a potential customer!
9. Images and media
You’ll want eye-catching photos to break up walls of text in your content and to show users real-life pictures of what they can expect from you.
10. Social Media Share Buttons
Add social media share buttons to your website so quotes from a web page or blog post can easily be shared to new audiences on Facebook, Twitter, and other platforms.
11. Mobile Responsiveness
60% of Google Searches are done on mobile devices. You want your site to be optimized so your pages look good even when viewed on phones or tablets.
Non-visible Components
Image Alt Tags
Search engines like Google can’t see images, so make sure to describe what’s on your pictures using alternative text tags.
Meta Descriptions and Titles
Check that your pages have meta descriptions and titles. A meta description should include your keywords, an engaging summary of the webpage, and a compelling call-to-action.
OG Data
Open Graph data refers to the title, description, and image that appears on the preview when pages from your site are shared on social media. These tags should be optimized so any shared links don’t just display random content.
Structured Data
Your rich snippets and other structured data must tell your search engines what they need to know about your website. They should also preview helpful information on the Google results.
Semantic Data
Even if you want to rank for one particular keyword, it’s important to shoot for common variations of keywords. This will ensure you’ll still rank on organic search engine results for similar topics.
Topical Relevance
Finally, make sure your content actually answers the question people are looking for on Google. What’s written on the page should be valuable and relevant to the keywords you’re aiming for.
1. How long will on-page audits take?
A good website audit take about two to three weeks. We’ll need sufficient time to delve deep into all the elements mentioned above and to come up with suggestions.
2. Will you need login access to my website?
No. For on-page audits we’re only going to look at the front end of your website so we won’t need to use your login details.
3. What tools will you use to audit my website?
We use a tool collection composed of software like the Ahrefs SEO Audit tool, Screaming Frog, Google Search Console, Google Analytics, and more!
4. How often should I perform website audits?
You should perform SEO audits at least twice a year. The Google algorithm updates regularly, so doing one audit every six months can make sure that your website is always abreast with the latest developments.